Ready to Team Up helps organizations to assess their readiness to effectively work together with startups. In order to boost innovation and support entrepreneurial initiatives, many existing organizations reach out to startups for collaboration. Yet, working together with startups is not an everyday job, and both startups as well as corporates need to bridge each other’s worlds. This assessment helps to better understand whether organizations are prepared to do so.
In addition to the assessment itself, the tool also showcases examples of 'how to' collaborate with startups from companies that already have gained experienced with startups.
The tool was developed by Corporate Venturing Network, Rotterdam School of Management / Erasmus Centre for Entrepreneurship, and supported by the Dutch Ministry of Economic Affairs.
The initial set of best practices have been provided by corporate partners of the COSTA program, which stands for 'collaboration COrporates & STArtups'. COSTA has been launched in 2016 with the participation of KPN, AkzoNobel, DSM, Eneco, ING, KLM, NS, Philips, Port of Rotterdam, Rabobank, Shell, Thales Nederland BV, Unilever, ANWB and ASML.
VNO-NCW, MKB Nederland and Corporate Venturing Network will carry on with the COSTA initiative as from 2017 onwards.